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Experimenting With Mprize Text Ads
Contributed by Reason
May 16, 2005, 6:27 am

Fight Aging!

As you might (or might not) have noticed, I'm currently experimenting with text ads for the Mprize for anti-aging research, using Google AdWords and Yahoo! Search Marketing (YSM), formerly Overture. Please refrain from running off to find and click them - I'm assuming that the folks reading Fight Aging! already know about the Mprize and what it aims to achieve. This experimentation aims to introduce the Mprize to folks who haven't heard about it before and gain some experience for later low-cost advertising campaigns. The Mprize is sufficiently different from both the Longevity Meme and Fight Aging! to prevent me from simply copying my existing keyword advertising lists and working from there, however. I prefer YSM for the initial stages of this sort of experimentation, since it's more a much more time-consuming affair to get Google's automation to play ball for healthy life extension and related topics. The current YSM keyword list looks something like this: aging diseaseaging researchanti aging pilleffects of aging aging gracefully aging process aging with dignity anti aging medicine anti aging product anti aging therapy antiaging longevity health aging health longevity healthy aging life longevity longevity longevity and aging longevity research longevity science reverse aging stop...

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Keywords: aging, longevity, mprize, anti, anti aging, fight aging, fight, life, aims, google, health, folks, experimentation, advertising, experimenting, healthy, keyword, researchanti aging pilleffects

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